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Cutthroat Cutaways

This is my 2020 fall term project for Utah State's Outdoor Product Design and Development Program. Cutthroat Cutaways is a branding project focused and inspired by a trail running race that includes fly fishing. The ultimate goal though being upcycled construction.
top picture.png
core about brand.png
bennett fisher target consumer weighted-
paper background adobe.png
bennett journey.png
gear layout adobe one.png
Market solutions.png
survey response squares.png
inspiration final-01.png
waders beyond repair again.png
examining materials.png
bag ideation 3 gradient.png
bag ideation 4 with gradient.png
bag ideation 5 with shadows-01.png
diving into form.png
ideating the inside.png
fly box form.png
wher colors come from.png
cutthroat_cutaways_tech_flat_1-01.png
tech sketches vest back.png
tech skecthes vest front-01.png
tech sketches vest internal-01.png
cutthroat_cutaways_techsketch-fly tin-01
fly tin calluts-01.png
final callouts-01.png
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material selections-01-01.png
Fly tin material selection-01.png
FIDELITIES-01.png
FIDELLITIES AGAIN-01.png
FINAL CONSTRUCTION-01.png
FINAL 2.png
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main logo with grey text.png
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