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NASH CALVIN

Cutthroat Cutaways

This is my 2020 fall term project for Utah State's Outdoor Product Design and Development Program. Cutthroat Cutaways is a branding project focused and inspired by a trail running race that includes fly fishing. The ultimate goal though being upcycled construction.

top picture.png

bennett fisher target consumer weighted-

paper background adobe.png

bennett journey.png

gear layout adobe one.png

Market solutions.png

survey response squares.png

inspiration final-01.png

waders beyond repair again.png

examining materials.png

bag ideation 3 gradient.png

bag ideation 4 with gradient.png

bag ideation 5 with shadows-01.png

diving into form.png

ideating the inside.png

fly box form.png

wher colors come from.png

tech sketches vest back.png

tech skecthes vest front-01.png

tech sketches vest internal-01.png

cutthroat_cutaways_techsketch-fly tin-01

fly tin calluts-01.png

final callouts-01.png

graphic%20with%20shadows%20and%20such_ed

material selections-01-01.png

Fly tin material selection-01.png

FIDELLITIES AGAIN-01.png

FINAL CONSTRUCTION-01.png

FINAL 2.png

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FINAL%205_edited.jpg

FINAL%206_edited.png

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